Orbit X
The Bachelor
This season of the Bachelor, no matter how down and dirty the journey to finding true love gets, Orbit wants to help consumers keep it clean and give them a chance to win the ultimate prize – a trip to Los Angeles to attend a live taping of the Bachelorette.
Background
This microsite was developed from the goal of getting a pack of Orbit in the pocket of people going on dates and to amplify awareness around the nation-wide campaign, 'Keep it Clean'. Through the ‘Keep It Clean’ campaign, Orbit Gum is giving fans advice on how to clean up their dating game – because all you really need to make a good impression is fresh breath and a clean smile. Customers can learn about winning the ultimate prize via digital drivers or in-store displays directing them to the microsite where they can sign up and enter to win.
User flow
Upload your receipt
Landing page
Sweepstakes ended
Product and prizing
Thank you
POS displays
Prototype
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